Resources for Outreach


Below is a list of useful resources for outreach coordinators. If you have a useful tool or know of a helpful website, please click here to let us know and we will share it with others.

Resources for CalFresh COLA and Benefit Cuts

  • Beginning October 1, 2013, new CalFresh income guidelines will be in effect. If an applicant applied in the past but was denied for being slightly over income, they should consider reapplying in October.
  • The SNAP/CalFresh COLA will be implemented October 1, 2013. CalFresh recipients may see a slight increase in their benefit amounts.
  • CalFresh benefits will decrease on November 1, 2013.

Resources and materials:
  • Fact sheet
  • Client flyer in English, Spanish, and Chinese
    • Please consider customizing the flyers with your local information before disseminating them:
      • If you are a food bank, I recommend you replace CAFB's phone number and website with your food bank's phone number and website.
      • If you are not a food bank, contact your county food bank to let them know you want to put their phone number and website on this flyer to refer clients to them.
      • If you distribute the Chinese flyer, be sure to update (at least) the phone number! I took out CAFB's because we do not have the language capacity to take calls.
Additional information:


CalFresh and California's 2015 Budget
July 14th, 2014
•   Alexis Fernandez, Director of Legislation, California Food Policy Advocates

Download slides here.
Download follow-up information here.

Medi-Cal Express Lane Eligibility and CalFresh Outreach
March 5th, 2014
•   Jeff Baca, California Department of Health Care Services
•   Kim McCoy Wade, Alliance to Transform CalFresh

Download slides here.

Covered California/Affordable Care Act and CalFresh
October 28, 2013
•   Liliana Sandoval, San Francisco Food Bank
•   Angela Shing, San Francisco Human Services Agency
•   Kim McCoy Wade, Alliance to Transform CalFresh

Download slides here.
Download Kim McCoy Wade's talking points here.

Policy, Advocacy, and CalFresh Outreach
August 26, 2013
•   Francesca Costa, San Francisco Food Bank
•   Eric Manke, California Association of Food Banks
•   Joel Campos, Second Harvest Food Bank of Santa Cruz County

Video can be viewed here. Download slides here.

CalFresh and Noncitizens
June 17th, 2013
•   Liliana Sandoval, San Francisco Food Bank
•   Amanda Schultz San Diego Hunger Coalition
•   Ronald Coleman, California Immigrant Policy Center

Download slides here.

When are Seniors Eligible for CalFresh?
April 12, 2013
•   Liliana Sandoval, San Francisco Food Bank
•   David Badal, California Department of Social Services
•   Ryan Fruchenticht, California Department of Social Services
•   Amanda Schultz, San Diego Hunger Coalition

Download slides here.


Reaching Students with CalFresh
January 7, 2013
•   Jodie Berger, Legal Services of Northern California
•   Teresea Archaga, Single Stop USA/Contra Costa College

Download slides here.


Reaching Homeless Households Webinar
November 16, 2012
•   Colleen Rivecca, St. Anthony Foundation –California Homeless Bill of Rights
•   Ryan Fruchtenicht, California Department of Social Services –Expedited Service and Policy Changes
•   Edith Martinez, River City Food Bank –Special Considerations for People without Homes


Documents and Toolkits:

California's Food Stamp Guide

Whether you are applying for food stamps or helping someone else apply, California's Food Stamp Guide is a useful tool with search features that help you find relevent federal and state legislation.


Pre-Screening Tools

There are so many screening tools out there, it is hard to tell which one to use. CAFB has prepared two screening tools for outreach providers and we have made them available for free. To access these tools and learn more about other tools, click here now.


Advocate's Guide to the Disaster Food Stamp Program

For the clients that we serve, a blackout day can leave them without food for a prolonged period of time. The Advocate's Guide to Disaster Food Stamp Program published by the Food Research and Action Center gives details about the Disaster Food Stamp Program, which can provide replacement food stamps. After familiarizing yourself with the Program, please ask your county about their emergency plans for food stamps. For a copy of this guide, click here.


Outreach Toolkit for Elected Representatives and Community Organizers

The Outreach Toolkit for Elected Representatives and Community Organizers is a comprehensive document on how to recruit your elected officials into giving your outreach campaign some publicity. To see an example of a very successful relationship developed with the First Lady of California to promote the food stamp program, click here to see a flyer about one of the events.


The Business Case for Increasing Food Stamp Participation

Why should your local businesses care about Food Stamps? The Business Case for Increasing Food Stamp Participation, published by the USDA, explains that one reason is that it helps the local economy as well as the clients. In your effort to involve a wide variety of people in your outreach efforts, be sure to use economic arguments to convince business leaders. Above is a link to USDA's resources on this issue.


NGA Access Report: Improving Access to Benefits for Low-Income Families

Published by the NGA Center for Best Practices, this Improving Access to Benefits for Low-Income Families outlines many areas where states can improve access to government services. These are areas that outreach specialists can think about, especially when an outreach program wishes to do advocacy work in legislatures. The issue brief identifies several approaches states can take to improve access:

  •           using the internet and online applications
  •           creating a single application for multiple programs
  •           establishing call centers
  •           aligning program policies regarding eligibility, verification, and renewal


Successful Food Stamp Innovations

Successful Food Stamp Innovations, compiled by the American Public Human Services Association, offers case studies of innovations in the Food Stamp Program that are simultaneously increasing participation and program integrity. These case studies show what states across the nation are doing to improve efficiency in the Food Stamp Program. Food Stamp Outreach Coordinators can use this in their advocacy for administrative changes on the local level.

Food Stamp Office Resource Kit

Newly developed Food Stamp Office Resource Kit has been shipped to most of California’s 58 counties, the kit including the “Good Food TV” video in VHS and DVD formats and a kiosk housing a poster, bilingual recipe cards and brochures in English and Spanish.

The Kit brings nutrition education into food stamp offices to provide clients with demonstrations, tips and recipes that will help them purchase and prepare low-cost nutritious meals and snacks for themselves and their families.  This information, combined with the increased food purchasing power of food stamps and the myriad of other services and community activities, will promote better health among low-income Californians.  You can view the English and Spanish versions of the 20 minute video and the other components of the resource kit by visiting http://www.goodfoodtv.org/.



Useful Websites :

USDA, Food and Nutrition Service's Food Stamp Program

www.fns.usda.gov/fsp This website includes information on outreach strategies, outreach flyers and brochures you can order for free, and an outreach toolkit.


Center for Budget and Policy Priorities

www.cbpp.org This site contains research on budget and tax policies (see myfoodstamps.org research section for a more detailed description of CBPP). Under the Areas of Research section of the website, there is information on all types of federal assistance programs. To learn more about Food Stamps outreach, proceed to the Food Assistance category. To learn about how to coordinate with outreach efforts on the Earned Income Tax Credit, proceed to the Earned Income Credit category. To order a free toolkit on EITC for your organization, contact the Center.


Food Research and Action Center

www.frac.org See Research section for an explanation of FRAC. Its Guide to Food Stamp Outreach for advocates is here: http://www.frac.org/html/federal_food_programs/programs/fsoutreachprg.html You may also fill out an order form to buy a hard copy. If you are a Food Stamp
Outreach Coordinator, FRAC's e-newsletter is an invaluable source of the most up-to-date information from across the country (sign-up is free).


Bread for the World

www.bread.org Bread for the World website’s Take Action section recommends strategies for mobilizing your community for advocacy purposes, including sample letters to government leaders.


World Hunger Year

www.worldhungeryear.org National Hunger Clearinghouse, a USDA-sponsored program of WHY (World Hunger Year). Through a national database of more than 5,000 organizations, the Clearinghouse promotes community-based solutions to hunger and poverty and work to create connections between the public, private and non-profit sectors.  Organizations that join the Clearinghouse, free of charge, benefit from the following services (complete form): National Hunger Clearinghouse Database, centralized database of organizations working on food, nutrition, agriculture, hunger, and poverty issues; the National Hunger Hotline (1-866- 3 HUNGRY) which fields calls from organizations, donors, and volunteers looking for information on emergency food distribution, gleaning, government programs, nutrition, funding sources, and other related topics; and the Clearinghouse Connection, a newsletter. The website also offers advice for anti-hunger nonprofits.


Benchmark Institute

www.benchmarkinstitute.org One of our collaborators in training Food Stamp Outreach Coordinators, Benchmark Institute provides extensive information on legal matters pertaining to public benefits.


California Association of Food Banks

www.cafoodbanks.org The California Association of Food Banks (CAFB) offers information about hunger and poverty in addition to program and policy efforts to reduce hunger. See the outreach page for more information specific to outreach workers.


California Food Policy Advocates

www.cfpa.net The California Food Policy Advocates plays a coordinating role for many legislative efforts to improve the Food Stamp Program in California. For information about upcoming legislation or Food Stamp Program analysis, this website is essential.


California Hunger Action Coalition

www.hungeraction.net The California Hunger Action Coalition (CHAC) is a broad based anti-hunger grassroots organization. Every year, CHAC organizes a day of action at the capital every year and is free for all participants. For a website that offers clear and simple ways to respond to hunger, visit www.hungeraction.net.


Resources about Electronic Benefit Transfer (EBT)

Food stamp benefits are now distributed through an electronic debit card called Electronic Benefits Transfer (EBT) card.  In California, the card is called the "Golden State Advantage Card."  For more information about EBT, visit http://www.ebtproject.ca.gov.  For information about becoming an EBT vendor, visit http://www.ecologycenter.org/ebt/. Also available is "An Advocates Guide To EBT", co-authored by the Alameda County Community Food Bank and Consumer's Union.